The Caballero group, the leading Spanish company in the production of spirits and wines, and designer Vicky Martin Berrocal, have presented the new liqueurs that complete the line under the campaign name “ Miura, passion for our own”. These liquors are initiated with the traditional and famous Miura Guindas cremes: Cherry cream and Blackberry cream.

Miura distillery, a subsidiary company of the Caballero group has created a select range of Andalusian creams characteristic for their intense aroma, flavor, and their delicate creamy texture, which satisfy the necessities of a market that is constantly demanding new flavors and textures.

This launching coincides with the introduction of a new and improved image for the entire Miura line.  A new, practical and innovative bottle design has taken over previous the model. Its Andalusian character is accented with the inclusion of a  fierce bull which symbolizes the distillery.

“Miura, passion for our own”

“Miura, passion for our own” is the slogan of the new presentation campaign from the Miura liquor brand, which expects to transmit its excellence by means a select choice of Andalusian creams. A passionate region that wants to demonstrate all of the most characteristic values and symbols of the Andalusian identity.

The innovative and current Andalusia has rid itself of the old stereotypes and has  grown with pride and today converted itself into a global reference in the most prestigious economic, social and cultural scopes.

One of the names that best sums up  the slogan “Passion for our own” is without a doubt Vicky Martin Berrocal.  This Sevillian designer is proud of her land an transmits this sentiment in her collections. Her latest collectio showing had been in the XVII International showroom of Flamenco Fashion (SIMOF), recently held in Seville.